Program 2 — Digital
Digital Marketing & E-commerce
Build your online presence and sell online.
63h
In person in Lyon + remote
8 to 12 participants
Program
What you'll learn
- Digital diagnostic and brand strategy 8h
- Website / e-commerce 10h
- SEO and content 8h
- Social media 8h
- Online advertising 8h
- Logistics and payment 7h
- Email marketing and CRM 6h
- Analytics and GDPR 8h
Format
Format and pricing
Format
Blended training: in person in Lyon + virtual classroom + LMS platform. One practical deliverable per module, defense of the 90-day digital action plan.
€2,250
Net of VAT. Funding available through: AGEFICE, FIF-PL, FAFCEA, AIF (France Travail), France Num schemes.